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The Not-so-Secret Untold Story Behind Tennis 24/7

In 2013 when DVDs were still a thing, the team was already working on a web-based platform to support coach development within the tennis network. They called it "Coach Vision".

Since the launch of inspire2coach into the UK tennis industry over a decade ago specialising in coach education and club programming the team had envisaged creating a web-based platform to support coach development within the tennis network. This came to life in the form of ‘Coach Vision’ an online site for coaches to access educational content on player development within the tactical, technical, physical and mental stages. Little did we know this was the beginning of what would become a growing tennis community.

The rationale was - and still is - that we love tennis and we want everyone who plays to love it too.

By 2016 inspire2coach had expanded so that it was now running coaching programmes for children at over 30 venues in the UK. In the process of becoming one of the UK's largest providers of coaching and coach education, they had acquired insight and expertise in how to support and encourage children's tennis. So, in 2016 the hugely popular Kid's Club was added to Tennis 24/7.

The rationale was - and still is - that we love tennis and we want everyone who plays to love it too. To support that, the objective of Tennis 24/7 was to support the parents of children who play tennis with activities, games and information about tennis.

In late 2019 momentum was growing with continued increases in Tennis 24/7 memberships and demand for it to support wider parts of the tennis industry. A new vision was formed for Tennis 24/7 to become the online home for developing tennis anywhere, anytime. This new vision would see an expansion in digital content across a whole range of new areas within the tennis industry but underneath all of this was the continued focus of connecting the tennis community across the world from coaches, to fan, to parents, to players and operators.

A new vision required a new format, structure and look. This was the exciting stage, we were about to begin building a new brand! We enlisted the help of marketing company Parallel who specialise in branding and communication to support with the project. A new master logo for Tennis 24/7 and sub brands were developed. Our website underwent a major overhaul to align with our new branding but more so to ensure our users continue to have the best experience possible when navigating the site.

Our website design reflects our focus; to ensure users continue to have the best experience possible when navigating the site.

Today the initial platform Tennis 24/7 has expanded into 4 categories that we feel connect the tennis community.

We are passionate about bringing the international tennis community together to support the development of the sport we all love and we want you to connect with us to be part of the journey of Tennis 24/7.

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