Customers are a company´s most valuable asset, therefore they should be structured and managed around them (Schmitt, 2003). Tennis organisations succeed when there is a focus on the customers´ experience and when teaching professionals take on board key requirements satisfy the customer´s needs.
In the leisure industry customer service is a vital part of generating new business and retaining existing customers. Tennis organisations and teaching professionals are key components in delivering and promoting quality customer service within the tennis industry. Customer service can be achieved in several ways both on court and off court and is fundamental to the growth and success of an organisation.