What can an Innocent smoothie teach us about how we can get better at packaging our courses to appeal to kids? Plenty!
Innocent Smoothies are packaged to appeal to kids; it has fun packaging with interesting characters and loads of bright colours. The back has games and the product description presents information in a kid-friendly way – for instance, the ingredients list tells us that the smoothie doesn’t contain any top-hats!
Inside, the package is the content that parents like; fruit and no added sugar.
So what is the lesson here? The lesson is; when you coach make sure that you think about the balance between fun packaging and good solid content that you know is right for the kids.