How many times have you really considered the financial impact of a player leaving your programme? Richard Marklow (a Director of i2c) guides you through a detailed analysis of how to calculate player’s true value.
Adding new players to our programmes is always important – but we never forget the value of our existing players. Good player retention is no accident.
What can an Innocent smoothie teach us about how we can get better at packaging our courses to appeal to kids? Plenty!
Innocent Smoothies are packaged to appeal to kids, but inside is great content that appeals to adults – exactly the blend that you try to achieve when you develop your courses for kids.
You’ve heard the statement, “it costs five times as much to attract a new customer as to keep an existing one”. At i2c we focus a lot on encouraging new players to join our coaching and growing our business, nonetheless it is critical to keep existing players in our programme. In this Coaches on the Couch Rich explains his philosophy for safe-guarding customer retention.