How many times have you really considered the financial impact of a player leaving your programme? Richard Marklow (a Director of i2c) guides you through a detailed analysis of how to calculate player’s true value.
Adding new players to our programmes is always important – but we never forget the value of our existing players. Good player retention is no accident.
In addition to coaching a lot of talented young tennis players, i2c run a lot of junior tournaments. Many parents of young talented tennis players are confused and frustrated by the advice they receive. David Mullins provides sensible advice to parents.
You’ve heard the statement, “it costs five times as much to attract a new customer as to keep an existing one”. At i2c we focus a lot on encouraging new players to join our coaching and growing our business, nonetheless it is critical to keep existing players in our programme. In this Coaches on the Couch Rich explains his philosophy for safe-guarding customer retention.