To conclude the Story of i2c, Mark and Richard provide a wrap up of the important lessons they have learned along the way.
We all know that marketing is important for our tennis programmes, but that doesn’t mean spending money. These are the simple (FREE) marketing rules that we swear by – and which we believe are essential for helping to grow a tennis business!
i2c runs tennis programmes at nearly 40 venues so we have a huge amount of insight into what kids and tennis parents are looking for in a tennis programme. i2c Director Richard Marklow reveals the most important elements of a programme.
In 2018 i2c celebrated its 10th birthday. From humble beginnings, working around a kitchen table (yes, really), i2c has grown to be one of the UK’s largest providers of tennis coaching and training. Everyone knows that hindsight is a beautiful thing! So we asked i2c Director Richard Marklow to share the highs, lows, secrets and mistakes from 10 years in the tennis industry.
What can an Innocent smoothie teach us about how we can get better at packaging our courses to appeal to kids? Plenty!
Innocent Smoothies are packaged to appeal to kids, but inside is great content that appeals to adults – exactly the blend that you try to achieve when you develop your courses for kids.