How many times have you really considered the financial impact of a player leaving your programme? Richard Marklow (a Director of i2c) guides you through a detailed analysis of how to calculate player’s true value.
We all know that marketing is important for our tennis programmes, but that doesn’t mean spending money. These are the simple (FREE) marketing rules that we swear by – and which we believe are essential for helping to grow a tennis business!
i2c runs tennis programmes at nearly 40 venues so we have a huge amount of insight into what kids and tennis parents are looking for in a tennis programme. i2c Director Richard Marklow reveals the most important elements of a programme.
In 2018 i2c celebrated its 10th birthday. From humble beginnings, working around a kitchen table (yes, really), i2c has grown to be one of the UK’s largest providers of tennis coaching and training. Everyone knows that hindsight is a beautiful thing! So we asked i2c Director Richard Marklow to share the highs, lows, secrets and mistakes from 10 years in the tennis industry.
As Director for i2c, Richard has recruited many coaches. In this interview for Coaches on the Couch, Nigel asks Richard to share his top tips for recruiting.