John Cavill shares the secrets of running a club programme; understanding club culture, a fair deal, growing programmes and building trust.
To conclude the Story of i2c, Mark and Richard provide a wrap up of the important lessons they have learned along the way.
We all know that marketing is important for our tennis programmes, but that doesn’t mean spending money. These are the simple (FREE) marketing rules that we swear by – and which we believe are essential for helping to grow a tennis business!
i2c Director Richard Marklow reveals what has proven most important to parents of kids in i2c tennis programmes at 35+ UK venues.
In 2018 i2c celebrated its 10th birthday. From humble beginnings, working around a kitchen table (yes, really), i2c has grown to be one of the UK’s largest providers of tennis coaching and training. Everyone knows that hindsight is a beautiful thing! So we asked i2c Director Richard Marklow to share the highs, lows, secrets and mistakes from 10 years in the tennis industry.