Adding new players to our programmes is always important – but we never forget the value of our existing players. Good player retention is no accident.
i2c runs tennis programmes at nearly 40 venues so we have a huge amount of insight into what kids and tennis parents are looking for in a tennis programme. i2c Director Richard Marklow reveals the most important elements of a programme.
In 2018 i2c celebrated its 10th birthday. From humble beginnings, working around a kitchen table (yes, really), i2c has grown to be one of the UK’s largest providers of tennis coaching and training. Everyone knows that hindsight is a beautiful thing! So we asked i2c Director Richard Marklow to share the highs, lows, secrets and mistakes from 10 years in the tennis industry.
In this tip i2c Director, Richard Marklow shares the quick coaching tip that he estimates he’s used most in his coaching career! It’s about making sure that you keep the racket on the ball for as long as you can.
As Director for i2c, Richard has recruited many coaches. In this interview for Coaches on the Couch, Nigel asks Richard to share his top tips for recruiting.